Most companies agree -- giveaways are an important part of a display for a trade show. However, these handouts and promotions aren't exactly cheap! Before you shell out thousands of dollars in trade show exhibit giveaways, ask yourself these questions.
Question #1: What Do You Want To Accomplish?
Before you can choose your trade show stand promotional materials, it's important to ask yourself what you want these giveaways to accomplish. If you want your item to be in constant use, giveaways such as personalized pens, post-its or notepads are excellent options. However, these promotional items will have limited space to personalize your message. If you're trying to share information about your company, it's a good idea to pair a small giveaway item with some printed material that tells visitors just what your business does.
Also, consider the shelf life of your giveaway. Some items, such as a candy bar with an imprinted wrapper, are meant to be consumed right away. While guests will likely love your treat (who doesn't like free chocolate?), they'll eat it and then throw the wrapper, with your contact information, away. Instead, look for a product that customers will be able to use over and over, like a coffee mug.
Question #2: What Do You Want To Give Away At Your Trade Show Stand?
Once you know what you want to accomplish with your trade show stand giveaways, it's time to decide what type of item you want to give away. Do you want to give out bigger items such as stainless steel water bottles or gym bags? Or are you looking for smaller things such as pencils or stress balls? If possible, tailor your promotional items to your industry. Knowing your industry and what type of items your customers prefer will definitely help keep them interested in visiting your display for a trade show. It's also important to choose something that you'd like to receive yourself. Before you pull the trigger and purchase your giveaways, ask the employees in your office to rank your top five choices. This can help ensure that you're buying something that clients will be excited to receive.
Question #3: What's Your Budget?
Budget matters! Chances are good that you're already spending a lot of money taking your trade show exhibit to an event. If you're working with limited funds, you're not alone, but that doesn't mean you can't afford to give your visitors a great giveaway. Look for something inexpensive, yet desirable, like a USB drive, a keychain bottle opener, car ice scrapers, clocks or pens. If you have a little extra room in your budget, look for a higher value promotional item, such as T-shirts, stainless steel water bottles or even a tote bag.
There are hundreds of giveaway items that your business can choose from and the options can certainly be overwhelming! Asking yourself these three questions before you choose your trade show exhibit giveaways can help you narrow down your focus and find the one that's right for your business.
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